The Display
Room.

Notes from Qortex on video, context, creative and the screens where brands show up.

Latest · October 2, 2026

Black Friday Isn’t One Audience: How AVI Finds Holiday Shoppers Before They Search

Black Friday is not one audience, and holiday intent does not suddenly appear when the sale begins.

Tessa Sawyers

52 articles

October 2, 2026Ad Tech

Black Friday Isn’t One Audience: How AVI Finds Holiday Shoppers Before They Search

Black Friday is not one audience, and holiday intent does not suddenly appear when the sale begins.

Tessa Sawyers

July 28, 2026Tech & Data

We Spent 30 Years Collecting Data. The Next 30 Will Be About Understanding It.

Businesses that can reason over information their competitors cannot will ask better questions, make faster decisions, and create products that deliver insights no one else can provide.

Staff

May 20, 2026Tech & Data

What Cooking Content Can Teach Us About High-Intent Audiences

Cooking content outperforms basketball content for Nike campaigns. Let's talk about why.

Staff

May 20, 2026Tech & Data

Great Creative Doesn’t Fail. It Gets Placed in the Wrong Context.

It exists inside environments. Inside content. Inside moments that shape how it’s interpreted.And that context has more influence on how something is received than the idea itself in many cases.

Staff

May 20, 2026Tech & Data

You Don’t Know Your Audience as Well as You Think You Do

Most audience definitions rely on demographics and behavior. But what people watch reveals something deeper. Here’s what most teams miss.

Staff

May 20, 2026Partnerships

Qortex Is Live in Basis

You can now find Qortex audiences under the Contextual targeting section in Basis. Within this environment, we’ve made a wide range of prebuilt segments available, designed to align with real-time video moments, sentiment, and content categories that drive stronger engagement.

Staff

May 20, 2026Tech & Data

Earliest Signal of Intent

How to identify the earliest signal of intent.

Staff

May 20, 2026Tech & Data

AI Won’t Fix Media

AI doesn’t fix bad inputs. It amplifies them.

Staff

May 20, 2026Streaming

Beyond The Match: World Cup Content Soars in May by 6X

The 2026 FIFA World Cup is expected to become the largest media event in sports history. The expanded 48-team tournament across the United States, Canada, and Mexico is projected to draw more than 5 million spectators across 104 matches. FIFA also estimates global engagement between 5 and 6 billion viewers across broadcast television, streaming platforms, mobile experiences, highlights, and social video.

Staff