The Display Room

A blog by Qortex
The Next Step in Programmatic Advertising: Bid Enrichment for Publishers

Ad Tech

The Next Step in Programmatic Advertising: Bid Enrichment for Publishers

Programmatic Bid Enrichment is designed to elevate your programmatic revenue and streamline the way you connect with advertisers. This powerful solution empowers you to provide page-level IAB category data for all bidders, enabling seamless contextual alignment between your page content and advertisers’ campaign needs.

December 12, 2024
Qortex unveils Creative Gallery for Video and Image formats
Ad Tech

Qortex unveils Creative Gallery for Video and Image formats

Our award-winning ad formats, In-Image and On-Stream, are designed to fit into the natural flow of content consumption. The In-Image format overlays ads directly on top of pictorial content, while On-Stream does the same for video content. Both are engineered to be visually engaging without disrupting the user experience, ensuring your audience can engage with content without unwanted interruptions.

October 31, 2024
The Attention Economy and How AI is Enforcing It
AI

The Attention Economy and How AI is Enforcing It

Discover how AI is revolutionizing the attention economy by helping businesses capture, retain, and measure people's attention in an increasingly information-rich digital landscape.

August 6, 2024
How AI Serves & Places Ads
AI

How AI Serves & Places Ads

Have you ever noticed that the ads on Google are always relevant to your searches? You might be wondering how Google can predict what product to show based on what you type into the search bar. Learn why that is and how it works.

August 6, 2024

Recent articles

CTV

Connected TV Advertising: A Market on the Verge of Transformation

Connected TV advertising is at a turning point, with outdated ad models giving way to innovative, AI-driven formats like Qortex's on-stream ads that enhance rather than interrupt the viewing experience. As CTV continues to grow, these advancements are reshaping the advertising landscape, offering brands unparalleled opportunities to engage audiences effectively.

December 14, 2024
CTV

How to Plan and Assess Your Video Campaign with Key Consumer Behavior Insights

Video-based advertising aligns with key relationship marketing principles—personalization, trust, omnichannel experiences, and brand loyalty—by using tailored content and data-driven insights to enhance consumer engagement, conversions, and long-term loyalty.

December 7, 2024
Partnerships

Qortex Goes CTV with Zype: Unlocking New Revenue Opportunities for CTV Publishers

The collaboration between Qortex and Zype empowers publishers to effectively monetize their video content in CTV and web environments using innovative ad formats that resonate with audiences and drive incremental revenue.

December 6, 2024
Partnerships

Qortex Joins Amazon Connections Marketplace: Unlocking New Revenue Opportunities for Publishers

The integration of Qortex with the Amazon Connections Marketplace opens the door for publishers to quickly and efficiently monetize their video content through innovative ad formats that resonate with audiences and drive incremental revenue.

October 22, 2024
CTV

Qortex Expands Into Connected TV (CTV)

By developing interactive native ad formats for leading platforms such as Roku, LG, Fire Stick, Samsung, and Vizio, Qortex continues to deliver on our promise of creating ad experiences that are seamless, intuitive, and effective.

October 22, 2024
Ad Tech

In-Image: Revolutionizing Monetization with Seamless, Interactive Ad Experiences

In-Image is an innovative ad format from Qortex that transforms photography into interactive, revenue-generating assets. By seamlessly integrating contextually relevant ads into images, it enhances viewability and user engagement while allowing publishers to maintain full control over ad behavior. In-Image enables new revenue streams from existing photography, optimizing visual content for both engagement and monetization.

October 23, 2024
AI

OCR Meaning & How it is Used in Contextual Advertising

Imagine a world where machines can read and understand video content just as easily as humans can—well, with Optical Character Recognition (OCR), we’re already there.

October 23, 2024
AI

Should Your Small Business Use AI?

When someone thinks about advertising spend, it’s easy to think that the biggest contributors are the big, corporate companies, but in reality, the small and medium businesses could be the movers and shakers in the AI space.

August 6, 2024

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