The Display Room

A blog by Qortex
Unlocking Advanced Video Intelligence (AVI) for Smarter Video Advertising

AI

Unlocking Advanced Video Intelligence (AVI) for Smarter Video Advertising

Qortex’s Advanced Video Intelligence (AVI) goes beyond traditional contextual tools by analyzing video content in real time, unlocking content-aligned targeting, inferred audiences, and measurable performance gains.

May 2, 2025
Qortex unveils Creative Gallery for Video and Image formats
Ad Tech

Qortex unveils Creative Gallery for Video and Image formats

Our award-winning ad formats, In-Image and On-Stream, are designed to fit into the natural flow of content consumption. The In-Image format overlays ads directly on top of pictorial content, while On-Stream does the same for video content. Both are engineered to be visually engaging without disrupting the user experience, ensuring your audience can engage with content without unwanted interruptions.

October 31, 2024
The Attention Economy and How AI is Enforcing It
AI

The Attention Economy and How AI is Enforcing It

Discover how AI is revolutionizing the attention economy by helping businesses capture, retain, and measure people's attention in an increasingly information-rich digital landscape.

August 6, 2024
How AI Serves & Places Ads
AI

How AI Serves & Places Ads

Have you ever noticed that the ads on Google are always relevant to your searches? You might be wondering how Google can predict what product to show based on what you type into the search bar. Learn why that is and how it works.

August 6, 2024

Recent articles

Questions

Qortex Questions: Guess the Context. What’s This Video Really About?

Our AI scans thousands of videos across the web and CTV, analyzing their content in ways that might surprise you. Can you guess what our AI picked up?

April 23, 2025
Ad Tech

The Power of Content: What TikTok Teaches Us About Video Advertising

Discover how the power of content alignment grew TikTok's userbase by 93% since 2020, and increased ad revenue by 57.4% from 2021-2024.

January 17, 2025
Ad Tech

What is a Content Clean Room?

By ensuring compliance with data protection laws and avoiding the pitfalls of sharing sensitive information, Content Clean Rooms are redefining how performance data is accessed and utilized.

January 17, 2025
Ad Tech

Video Privacy Lawsuits Cost These Six Companies $45.89M+ in 2024

Learn how 2024’s VPPA lawsuits reshaped video privacy and discover how Qortex’s Content Clean Rooms help businesses stay compliant while maximizing content insights.

January 10, 2025
CTV

Connected TV Advertising: A Market on the Verge of Transformation

Connected TV advertising is at a turning point, with outdated ad models giving way to innovative, AI-driven formats like Qortex's on-stream ads that enhance rather than interrupt the viewing experience. As CTV continues to grow, these advancements are reshaping the advertising landscape, offering brands unparalleled opportunities to engage audiences effectively.

December 14, 2024
CTV

How to Plan and Assess Your Video Campaign with Key Consumer Behavior Insights

Video-based advertising aligns with key relationship marketing principles—personalization, trust, omnichannel experiences, and brand loyalty—by using tailored content and data-driven insights to enhance consumer engagement, conversions, and long-term loyalty.

December 7, 2024
Partnerships

Qortex Goes CTV with Zype: Unlocking New Revenue Opportunities for CTV Publishers

The collaboration between Qortex and Zype empowers publishers to effectively monetize their video content in CTV and web environments using innovative ad formats that resonate with audiences and drive incremental revenue.

December 6, 2024
Partnerships

Qortex Joins Amazon Connections Marketplace: Unlocking New Revenue Opportunities for Publishers

The integration of Qortex with the Amazon Connections Marketplace opens the door for publishers to quickly and efficiently monetize their video content through innovative ad formats that resonate with audiences and drive incremental revenue.

October 22, 2024

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