01
Content alignment
Place the message where it makes sense.
Content Intelligence reads the video — topics, scenes, brands, sentiment. Creative Intelligence reads your ad. Alignment is matching the two on meaning, not just keywords.
For advertisers & marketers
Right ad.
Right content.
Right people.
Video is where your brand lives and where the risk hides. Qortex understands both the content and the creative, so placement decisions come from what’s actually on screen.
CreativeWhat your ad says
ContentWhat the video is
AudienceWho is watching
Alignment before spend · illustrative02
Quality & suitability
Your standards, not a generic blocklist.
Suitability is scored against what your brand actually tolerates — with the moments behind the score — so safe inventory doesn’t get thrown out with the risky.
03
Audience building
Audiences from what people actually watch.
AVI builds custom audiences from a campaign brief and real viewing behavior, instead of a static segment list.
04
Activation
Run it in the DSP you already use.
AVI activates those audiences in your DSP across Web, CTV, YouTube and Display.
From brief to activation · with AVI
Start with the brief. Check resonance before you spend.
- Step 1Brief
Describe the campaign, product and goals.
- Step 2Audience
AVI builds it from the brief and viewing behavior.
- Step 3Resonance Score
Creative, content and audience checked for alignment.
- Step 4Activate
Push to your DSP across Web, CTV, YouTube, Display.
Straight talk
No borrowed lift numbers here.
Performance depends on your creative, your goals and your media. We’d rather show you how alignment and suitability work on your campaigns than quote someone else’s.
Want the background reading? The Display Room collects years of Qortex thinking on contextual video, CTV and attention.
Bring a brief. We’ll show you where it belongs.
Talk to the team about content alignment, suitability standards and audience activation for your next campaign.