Ad Tech
Black Friday Isn’t One Audience: How AVI Finds Holiday Shoppers Before They Search
Black Friday is not one audience, and holiday intent does not suddenly appear when the sale begins.
Tessa Sawyers
The Display Room
Topic
Ad Tech
14 articles
Ad Tech
Travel Content Doesn’t Drive Travel Decisions. This Does.
Travel content is where people go to explore destinations, research trips, and imagine experiences. Or is it?
Staff
Ad Tech
You Know Where Your Ads Run. But Do You Know How They Appear?
Do You Know Your Brand Appears?
Zack Rosenberg
Ad Tech
The Missing Layer in Most Data Stacks: Video-Derived Signals
Video provides an incredibly rich signal most are not taking advantage of.
Zack Rosenberg
Ad Tech
Why Brand Safety in Video Is Broken (Even When Content Looks Safe)
Most brand safety tools rely on categories, but video doesn’t behave that way. Here’s why nearly 90% of content is miscategorized and what it means for your brand.
Zack Rosenberg
Ad Tech
Super Bowl LX Snack Brand Faceoff: Early Signals from Pringles, Lay’s, and Ritz
Using Qortex Agentic Video Intelligence, we analyzed early signals from Pringles, Lay’s, and Ritz to understand which audiences each teaser resonates with, how those signals expand beyond the obvious, and where each brand appears best positioned heading into the full Super Bowl LX broadcast.
Staff
Ad Tech
When Page Context and Video Context Don’t Match: What Early Signals Reveal About Contextual Classification
Early Qortex research reveals widespread mismatches between page-level and video-level contextual classifications, highlighting why granular video intelligence matters for modern advertising and brand safety.
Staff
Ad Tech
The Debate Over Full URL-Level Campaign Reporting
Advertisers demand full URL-level reporting for transparency. See how DSPs respond, the challenges, and why brand safety needs more than just a URL list.
Staff
Ad Tech
The Power of Content: What TikTok Teaches Us About Video Advertising
Discover how the power of content alignment grew TikTok's userbase by 93% since 2020, and increased ad revenue by 57.4% from 2021-2024.
Staff
Ad Tech
What is a Content Clean Room?
By ensuring compliance with data protection laws and avoiding the pitfalls of sharing sensitive information, Content Clean Rooms are redefining how performance data is accessed and utilized.
Staff
Ad Tech
Video Privacy Lawsuits Cost These Six Companies $45.89M+ in 2024
Learn how 2024’s VPPA lawsuits reshaped video privacy and discover how Qortex’s Content Clean Rooms help businesses stay compliant while maximizing content insights.
Staff
Ad Tech
The Next Step in Programmatic Advertising: Bid Enrichment for Publishers
Programmatic Bid Enrichment is designed to elevate your programmatic revenue and streamline the way you connect with advertisers. Learn more with Qortex.
Staff
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