In the signals and outcomes era, advertisers are focused on turning insights into results. Qortex empowers publishers to meet these demands by quantifying video inventory and delivering actionable insights — enabling them to optimize campaign effectiveness, enhance personalization, and unlock new revenue opportunities.
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Our robust video analysis provides granular video and page data, including IAB category analysis, video transcription, and translation. Equipped with these insights, publishers can unlock the full power of their content. For instance, a publisher increased revenue per stream over 30% by using our insights for perfectly aligned ad placements.
With Qortex provided video signals, publishers can enhance their inventory segmentation and package high-quality inventory specifically for PG and PMP deals. The enriched data ensures that the publisher’s inventory is more accurately aligned with advertiser needs.
We provide real-time video insights on the performance of ad categories and content types. With a timely feedback, publishers can manually curate and adjust their offerings to align with high-CPM categories, optimizing their inventory to maximize ad revenue as a campaign runs.
Having a more granular understanding of their video and page content can increase the accuracy of content recommendations across webpages — supplementing any existing recommendations engine and improving the visitor's browsing experience.
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Qortex’s On-Stream technology allows publishers to integrate captivating in-video ad experiences that overlay on the video content. Unlike traditional pre-, mid-, or post-roll ads, On-Stream ads are delivered during the video content, maximizing viewer engagement and generating incremental revenue.
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