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Qortex
Introducing Advanced Video Intelligence

Audiences built from
what people actually watch.

Our Advanced Video Intelligence Tool is an Audience Model that turns your campaign brief and real viewing behavior into custom audiences. It brings channels, content, creative and audiences together in one intelligent workflow—so you can discover insights, extend your reach and activate with greater alignment, before a single impression is served.

Sign up for the Audience Model Request activation
One view, four signals

Channels, content, creative and audiences, together.

Discover new insights hidden inside content. Extend audiences beyond traditional targeting. Activate campaigns with greater alignment and confidence. The Audience Model connects the people you reach, the videos they watch and the ad you run.

  • 01
    Channels

    Where the campaign will run: Web, CTV, YouTube and Display.

  • 02
    Content

    What the video is actually about, read from what is on screen.

  • 03
    Creative

    What your ad says, so it can be checked against the content around it.

  • 04
    Audiences

    Who is watching, built from real viewing behavior rather than a static list.

Discover

Inferred Audiences.

Find audience segments based on what people actually watch and engage with—not outdated demographics or cookies. Video themes, tone, engagement signals and content behavior inform audiences built around your campaign.

Align

Resonance Score.

Our proprietary Resonance Score measures how well your creative, content, audience and channels align. Use it to anticipate performance and adjust strategy before the first impression is served.

Plan

Recommendations.

Explore specific placements, platforms and content channels for your campaign, informed by viewer behavior and media context. Turn content intelligence into a more aligned media plan.

How the Audience Model works

From brief to DSP. Resonance checked on the way.

  1. Step 1Input

    Brief & creative

    Describe your campaign and upload your creative assets. Let the platform analyze alignment, context and message fit.

  2. Step 2Model

    Generate intelligence

    Explore Inferred Audiences, Resonance Scores, content placement recommendations and Premium Ratings in one workflow.

  3. Step 3Check

    Resonance Score

    Check how your creative, content, audience and channels align, then adjust your strategy before the first impression.

  4. Step 4Output

    Activate or export

    Request audience activation and Deal IDs or custom URL targeting lists. View the data in the platform or export it for planning, client reporting and RFPs.

Activate inWebCTVYouTubeDisplay
Straight talk

Your DSP. Your brief. No borrowed numbers.

The Audience Model works alongside the buying tools you already use. Results depend on your creative, goals and media, so we would rather show it working on your campaign than quote someone else's.

Planning across more than audiences? See how Qortex handles content alignment and suitability for marketers.

Get startedSign up and build your first audience from a brief.avi.qortex.ai/signup Campaign readySend an Audience Model activation request.Request activation

Bring a brief. We'll show you who it belongs to.

Talk to the team about building custom audiences from viewing behavior and activating them in your DSP.

Talk to the Qortex team