4 articles
The 2026 FIFA World Cup is expected to become the largest media event in sports history. The expanded 48-team tournament across the United States, Canada, and Mexico is projected to draw more than 5 million spectators across 104 matches. FIFA also estimates global engagement between 5 and 6 billion viewers across broadcast television, streaming platforms, mobile experiences, highlights, and social video.
The Super Bowl draws one of the most fragmented audiences on television, and in 2026, Anheuser-Busch placed three very different creative bets to meet them there. Using Agentic Video Intelligence, we analyzed Budweiser, Bud Light, and Michelob ULTRA to see which ad resonated most, with who, and why one emerged as the clear standout.
Every Super Bowl ad competes in the same moment, but not every brand is trying to win the same way. Using Qortex Advanced Video Intelligence, we analyzed early signals from Instacart, Grubhub, and Uber Eats to understand which audiences each campaign resonates with and where the real advantages emerge.
Why does video account for over 82% of the internet traffic? It's simple, our brains like it. Learn more!