13 articles
Planning tools and DSPs have never been more advanced. Automation is faster. Optimization is more aggressive. Contextual targeting is more widely adopted. Yet nearly 9 out of 10 videos are still misclassified.
Traditional attention and performance metrics don’t capture the full story of whether an ad is truly working. At Qortex, we believe the answer lies in Resonance: a more predictive, science-backed metric that measures how well an ad connects with its audience.
Coca-Cola’s “Together Always” campaign shows the timeless power of fútbol to unite, even the most unlikely pairs. What stood out most in Qortex AVI’s analysis was how far beyond core sports fans the resonance extended. With resonance scores above 85 across multiple audiences, this campaign demonstrates how a creatively consistent idea can travel across communities and contexts.
Think you know your audience? You might be wrong. See why what people watch says more than who they are—and why content is the real key to connection.
Discover how Qortex’s Inferred Audiences use real-time video behavior,not outdated demographics to target viewers with precision.
Discover how Advanced Video Intelligence (AVI) from Qortex analyzes video content to unlock better alignment and stronger performance.
This year, two of the top ads felt eerily similar. Almost like they were generated by the same creative algorithm. Read more.
Discover how Qortex leverages AI to redefine video content, delivering measurable results for publishers and marketers. Learn about our mission and insight
Imagine a world where machines can read and understand video content just as easily as humans can—well, with Optical Character Recognition (OCR), we’re already there.
Discover the power of On-Stream and In-Image advertising—contextual ad formats that boost engagement without disrupting user experience.
When someone thinks about advertising spend, it’s easy to think that the biggest contributors are the big, corporate companies, but in reality, the small and medium businesses could be the movers and shakers in the AI space.
Learn how Google and other search engines can predict what product to show based on what you type into the search bar.