The Power of On-Stream and In-Image
Qortex’s On-Stream technology allows publishers to integrate captivating in-video ad experiences that are seamlessly embedded within the video content. Unlike traditional pre-, mid-, or post-roll ads, On-Stream ads are delivered during the video content. This approach maximizes viewer engagement without interrupting the content experience.
The In-Image format is similar, displaying overlay and flyout ads against photos, creating visually appealing ads that compliment the images on the page. This innovative approach enhances audience interaction without disrupting the user experience.
Ben Abbaitello, Head of Supply at Qortex, shares: “I’m thrilled about the opportunity Qortex and Magnite are cultivating for both publishers and advertisers. On-Stream and In-Image are monetization vehicles that will initially bolster revenue for publishers, and ultimately, the ad format will provide greater depth in engagement. The user experience isn’t hindered because the formats are non-intrusive by design, and a brand's message is better received since it's being delivered when attention is highest. In short, this is an incremental revenue opportunity for publishers and a brand-building gem for advertisers.”
Expanding Revenue Streams
The On-Stream and In-Image ad formats create new inventory opportunities specifically designed for CTV and web environments. Publishers can effectively monetize their content through programmatic channels and direct sales, ensuring a diverse revenue stream. High-profile advertisers, including Uber, Audible, and Nickelodeon, are already utilizing these formats, showcasing their effectiveness in capturing viewer attention.
Success Stories That Speak Volumes
The effectiveness of On-Stream and In-Image has been validated through compelling case studies, such as:
- Black Enterprise: By launching On-Stream with direct sales initiatives, Black Enterprise experienced a 33% boost in incremental revenue and achieved CPM rates that were 6.56x higher than their previous benchmarks.
- DEXERTO: This publisher added $1 million in incremental revenue by integrating On-Stream, showcasing its ability to significantly impact their bottom line without compromising user experience.
Performance indicators for these ad formats reveal substantial benefits:
- Enhanced Revenue: Publishers can see 25-30% more revenue per stream with On-Stream compared to traditional ad formats.
- Audience Preference: On-Stream ads are preferred 9:1 over standard video ads, demonstrating a significant increase in user engagement.
- Outstanding Metrics: On-Stream achieves a 92% viewability rate and 6.8 times greater attention, underscoring its capacity to capture viewer interest effectively.
Conclusion
The collaboration between Qortex and Magnite empowers publishers to effectively monetize their video content using innovative ad formats that resonate with audiences and drive incremental revenue.
As the digital landscape evolves, adopting solutions like On-Stream and In-Image will be crucial for publishers seeking to thrive in the competitive world of video content. Ready to enhance your video monetization strategy? Discover the possibilities with Qortex and Magnite today! For more information, visit our partnership page.
