Qortex and Brightcove Partner to Unlock Seamless Monetization for Video Content

As video content continues to dominate in capturing and holding audience attention, publishers are seeking innovative ways to maximize revenue from their video content. To uniquely monetize Brightcove's video player, they’ve partnered with Qortex to enable in-video ads, shoppable experiences, and custom ad formats — all through a simple plugin integration. This collaboration makes it possible to monetize video content quickly and effectively, creating new opportunities for revenue growth without sacrificing the user experience.

Staff

Unlock the Power of In-Video Ads and Shoppable Experiences

Through the Qortex On-Stream technology, publishers can deliver non-intrusive in-video experiences, including ads, that integrate naturally with video content. Unlike traditional pre-roll or mid-roll ads, the On-Stream format is delivered during the content itself.

The On-Stream ad format enables shoppable experiences, allowing brands to integrate clickable product links directly within the ad experience. This transforms a typical ad into an interactive experience, driving higher engagement and conversion rates.

Custom Formats for a Tailored Experience

For publishers and advertisers looking to create a customized ad or experience, Qortex offers unique solutions like L-shape squeezeback ads, which wrap around the video player without interrupting the viewer’s content. This fully customizable format offers brands the flexibility to craft a visually engaging, non-intrusive ad experience that resonates with their audience.

Through the Brightcove and Qortex partnership, this custom format is made easily available to publishers, giving them the ability to quickly deploy dynamic and flexible ad formats. This ensures advertisers can adapt their content for maximum engagement, whether they're leveraging display ads, interactive formats, or custom designs.

Monetize with Ease Through a Simple Plugin

The Qortex and Brightcove integration allows publishers to unlock powerful monetization features with minimal technical effort. By adding Qortex as a custom plugin for non-iFrame Brightcove players, publishers can start generating revenue immediately — whether they’re working with short-form videos, live content, or CTV environments. The simplicity of the integration process means publishers can quickly deploy monetization strategies without needing complex setup or additional development.

Conclusion

The collaboration between Qortex and Brightcove provides a powerful solution for publishers to unlock new revenue streams from their video content. Through the integration of in-video ads, shoppable experiences, and custom ad formats, publishers can easily implement innovative ad strategies that drive engagement and revenue growth.

As the digital landscape continues to evolve, solutions like On-Stream are becoming essential for publishers looking to succeed in the competitive video content space. Ready to enhance your video monetization strategy? Discover the possibilities with Qortex and Brightcove today! For more information, visit our partnership page.