Qortex has teamed up with Zype to transform CTV monetization for publishers and content owners. This partnership integrates Qortex's innovative On-Stream ad format with Zype's robust video management platform, enabling seamless, non-disruptive in-video advertising. With On-Stream, publishers can enhance viewer engagement while driving 25-30% more revenue per stream and achieving 6.8x greater attention compared to traditional ad formats. Together, Qortex and Zype provide a game-changing solution for publishers looking to capitalize on the growing CTV space, offering high-impact, data-driven ad experiences that benefit both viewers and advertisers. Read the full press release here.
The Power of On-Stream
Qortex’s On-Stream technology allows publishers to integrate captivating in-video ad experiences that are seamlessly embedded within the video content. Unlike traditional pre-, mid-, or post-roll ads, On-Stream ads are delivered during the video content. This approach maximizes viewer engagement without interrupting the content experience.
Craig Aron, Head of Business Development at Qortex, emphasizes the transformative potential of this partnership: “With the rise of CTV, publishers now have the opportunity to monetize their content in ways that linear and traditional television have not been able to do before. Our collaboration with Zype unlocks speed to market and allows publishers to adopt premium ad formats and fill them with demand quickly.”
Expanding Revenue Streams
The On-Stream ad format creates new inventory opportunities specifically designed for CTV and web environments. Publishers can effectively monetize their video content through programmatic channels and direct sales, ensuring a diverse revenue stream. High-profile advertisers, including Uber, Audible, and Nickelodeon, are already utilizing On-Stream, showcasing its effectiveness in capturing viewer attention.
Success Stories That Speak Volumes
The effectiveness of On-Stream has been validated through compelling case studies, such as:
- Black Enterprise: By launching On-Stream with direct sales initiatives, Black Enterprise experienced a 33% boost in incremental revenue and achieved CPM rates that were 6.56x higher than their previous benchmarks.
- DEXERTO: This publisher added $1 million in incremental revenue by integrating On-Stream, showcasing its ability to significantly impact their bottom line without compromising user experience.
Performance indicators for On-Stream reveal substantial benefits:
- Enhanced Revenue: Publishers can see 25-30% more revenue per stream with On-Stream compared to traditional ad formats.
- Audience Preference: On-Stream ads are preferred 9:1 over standard video ads, demonstrating a significant increase in user engagement.
- Outstanding Metrics: On-Stream achieves a 92% viewability rate and 6.8 times greater attention, underscoring its capacity to capture viewer interest effectively.
Conclusion
The collaboration between Qortex and Zype empowers publishers to effectively monetize their video content in CTV and web environments using innovative ad formats that resonate with audiences and drive incremental revenue.
As the digital landscape evolves, adopting solutions like On-Stream will be crucial for publishers seeking to thrive in the competitive world of video content. Ready to enhance your video monetization strategy? Discover the possibilities with Qortex and Zype today! For more information, visit our partnership page.
