The Power of On-Stream and In-Image
Qortex’s On-Stream technology allows publishers to integrate captivating in-video ad experiences that are seamlessly embedded within the video content. Unlike traditional pre-, mid-, or post-roll ads, On-Stream ads are delivered during the video content. This approach maximizes viewer engagement without interrupting the content experience.
Vanessa Eng, Head of Programmatic at Qortex, emphasizes the advantages of the On-Stream format: “On-Stream is a unique format that draws demand partners in. Existing creatives can be leveraged, so advertisers have virtually zero lift to get a campaign live. The format really sets itself apart because it is programmatically filled, making adoption and activation incredibly easy.” She goes on to explain the new opportunities On-Stream creates for publishers: “This format is a monetization opportunity for short form and live videos, as well as direct sold or PMP campaigns.”
Additionally, the In-Image format serves overlay and flyout ads against photos, creating visually appealing ads that compliment the images on the page. Similar to On-Stream, this approach enhances audience interaction without disrupting the user experience.
Expanding Revenue Streams
The On-Stream and In-Image ad formats create new inventory opportunities specifically designed for CTV and web environments. Publishers can effectively monetize their content through programmatic channels and direct sales, ensuring a diverse revenue stream. High-profile advertisers, including Uber, Audible, and Nickelodeon, are already utilizing these formats, showcasing their effectiveness in capturing viewer attention.
Success Stories That Speak Volumes
The effectiveness of On-Stream and In-Image has been validated through compelling case studies, such as:
- Black Enterprise: By launching On-Stream with direct sales initiatives, Black Enterprise experienced a 33% boost in incremental revenue and achieved CPM rates that were 6.56x higher than their previous benchmarks.
- DEXERTO: This publisher added $1 million in incremental revenue by integrating On-Stream, showcasing its ability to significantly impact their bottom line without compromising user experience.
Performance indicators for these ad formats reveal substantial benefits:
- Enhanced Revenue: Publishers can see 25-30% more revenue per stream with On-Stream compared to traditional ad formats.
- Audience Preference: On-Stream ads are preferred 9:1 over standard video ads, demonstrating a significant increase in user engagement.
- Outstanding Metrics: On-Stream achieves a 92% viewability rate and 6.8 times greater attention, while In-Image ads effectively engage viewers visually.
Conclusion
The integration of Qortex with the Amazon Connections Marketplace opens the door for publishers to quickly and efficiently monetize their video content through innovative ad formats that resonate with audiences and drive incremental revenue.
As the digital landscape evolves, embracing solutions like On-Stream and In-Image will be crucial for publishers looking to stay ahead in the competitive world of video content. Ready to enhance your video monetization strategy? Explore the possibilities with Qortex and the Amazon Connections Marketplace today! For more information, visit our partnership page.
