• Publisher: DEXERTO
  • Format: OnStream in-video overlays
  • Source: Qortex case study

Reported first-year results

OnStream on DEXERTO’s video player Incremental revenue $1M+ Over $1M in the first year RPM Increased Page CRP Increased 61M Monthly fans, 2023 3.5B Cross-platform views, 2023

Historical outcomes as reported in the original DEXERTO case study. The study does not give numeric RPM or page CRP increases. These figures describe this publisher’s experience and are not a guarantee of results for other publishers.

01 The publisher

DEXERTO is an award-winning media company at the forefront of e-sports and entertainment, covering titles such as Fortnite, APEX Legends and League of Legends. In 2023 it reached 61 million monthly fans and 3.5 billion cross-platform views.

02 The challenge

With its audience growing rapidly, DEXERTO wanted to add incremental revenue without increasing editorial effort. The team was already publishing multiple e-sport and gaming articles every day.

There was an opening: a video player sat on every page. That player offered a way to expand the advertising inventory DEXERTO already had.

03 Enter OnStream

OnStream by Qortex places in-video overlays that display ads at the moments when brand messaging aligns with the video content itself.

The original study also states that audiences prefer these ads 9:1 over other formats. That is the study’s claim about the format, not a result measured in the DEXERTO campaign.

Nicolas Hulsmans, co-founder of DEXERTO, was drawn to two things: revenue he could measure, and Qortex’s contextual expertise.

“Video is very powerful as an ad driver and OnStream is our first foray into contextual advertising – it’s not something we had explored to the optimum previously, but we trusted Qortex for our contextual needs.”

Nicolas Hulsmans · Co-founder, DEXERTO04 Integration

DEXERTO’s in-house video team handled the integration, which was a single line of code. After launch, the study reports no impact on user experience, because the ads were not intrusive.

This describes DEXERTO’s setup. Integration work and user-experience outcomes can differ between sites.

05 Results

“We were surprised. This generated more revenue than expected, and we’re able to measure it down to the penny.”

Nicolas Hulsmans · Co-founder, DEXERTO

In the first year, DEXERTO reported:

  • Increased RPM
  • Increased page CRP
  • Over $1M in incremental revenue

Advertisers that ran on DEXERTO through OnStream in the study included Nintendo, Illumination Entertainment and Pokémon.

06 What came next

Looking ahead from when it was written, the original study said that in 2024 DEXERTO planned to further strengthen its partnership with Qortex.

“We’re looking to work with Qortex on display and video demand. In terms of in-video ads, OnStream is the only product like this on our site. We don’t have any other formats from anyone else.”

Plamen Genov · Senior Programmatic Specialist, DEXERTO All case studiesBrowse the resource library