- Published: January 30, 2026
- Source: Qortex
- Advertiser vertical: Travel & Tourism
Reported campaign results
Head-to-head vs Google interest targeting Resonance Score 98.9 Qortex 62.7 Traditional interest targeting 98.5% Content alignment 99.8% Brand safety Up to 3x Higher engagement Up to 2x Higher conversion rates
Figures are as reported for this specific campaign. Conversion rates measured downstream actions such as app submissions. They describe this campaign’s outcome, not a guaranteed result for other advertisers or integrations.
01 Objective
Maximize Resonance Score — a combined measure of creative alignment, audience relevance and premium environment — while ensuring brand-safe and high-quality placements.
02 Background
A Travel & Tourism brand wanted to reach high-intent YouTube audiences. Google interest targeting offered scale at low cost, but sometimes placed ads on irrelevant or unsafe videos, undermining both performance and brand integrity.
Qortex instead curated content environments where the brand’s ideal audience was actively engaged. The Resonance Score that guided that curation combines three factors:
- 01 Creative alignment How well the surrounding video matches the brand’s messaging and tone.
- 02 Audience targeting How relevant the viewers of that content are to the campaign.
- 03 Premium environment Brand safety, quality and contextual alignment of the placement.
03 Approach
Qortex’s Advanced Video Intelligence analyzed the campaign brief and creative to curate inventory that would maximize Resonance Score, balancing:
- Performance — Engagement and conversion potential.
- Premium environment — Brand safe, high quality and contextually aligned.
- Cost efficiency — Without compromising safety or quality.
The approach ran head-to-head against Google interest targeting under identical conditions. The primary measure was Resonance Score, supported by engagement rate, conversion rate and brand safety risk.
04 Results
In this campaign, Qortex inventory reached a Resonance Score of 98.9, against 62.7 for traditional interest targeting. Content alignment reached 98.5% and brand safety 99.8%.
The campaign reported up to 3x higher engagement and up to 2x higher conversion rates, with conversions measured on downstream actions such as app submissions.
Because suitability was built into inventory selection, the campaign relied less on post-bid blocking.
05 Key insights
Resonance Score helps identify higher-quality inventory across creative, audience and environment at once. In this campaign, higher resonance aligned with stronger engagement, stronger conversion and safer placements.
Why the score matters
- It identifies the best inventory for a given campaign.
- It combines multiple contextual factors into one actionable measure.
- It simplifies planning decisions.
06 Conclusion
This reported campaign illustrates the value of judging inventory by how well creative, content and audience align — rather than by broad interest targeting alone.