Advertising tech companies are rushing to move away from third-party cookies.
They're also developing new products for hot areas like streaming TV and retail media.
Business Insider identified 33 up-and-coming adtech talent.
With big challenges like the death of third-party cookies and new opportunities from areas like retail media and streaming TV, adtech companies are in a race for the industry's top talent.Big adtech firms, startups, publishers, and retailers are competing for staff to grab a cut of the ad money that big streamers like Netflix, Disney, and Amazon are making as advertisers shift budgets away from linear TV. And they're hoping to cash in on the rise of retail media from the likes of Amazon, Walmart, and Kroger. They're also aiming to solve for cookieless advertising as Google's Chrome browser removes third-party cookies used for targeting and measuring digital ads, and they're developing next-generation generative AI tools.To win in these areas, adtech companies need top-tier talent, particularly early- and mid-career professionals.
Business Insider identified the people spearheading some of these big initiatives.
We considered more than 80 people from adtech companies, agencies, and platforms. And we based the list on nominations, products, campaigns, and their potential to be industry leaders.
Vanessa Eng, head of programmatic, Qortex
Eng spearheads the video advertising company's relationships with marketers. She's focused on helping brands in specific categories like automotive, travel, financial services, and consumer packaged goods solve specific challenges. For example, she helped a hotel run ads that targeted a competitor. And for a deodorant brand, she helped promote a product aimed at millennials.
She is also responsible for forming partnerships with adtech companies that work with brands.
She joined Qortex in 2023 and previously worked in ad roles at Enthusiast Gaming, Ads By Nimbus, and Kantar.
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