Programmatic Bid Enrichment Capabilities: Data That Creates Value
By providing publishers and advertisers with page-level IAB data, Programmatic Bid Enrichment increases contextual targeting accuracy, content transparency, and programmatic revenue.
- Boost Revenue Potential: Programmatic Bid Enrichment ensures that your page content matches high-value programmatic campaigns with specific contextual targeting requirements, creating better alignment and more targeted bids.
- Unlock New Programmatic Opportunities: Attract premium advertisers seeking contextual targeting solutions, helping you stay ahead in an evolving privacy-first advertising landscape.
- Support Contextual Targeting: By providing buyers with essential contextual data, you enable them to make informed bidding decisions that drive higher CPMs.
- Enhance Buyer Confidence: Gain buyer trust by providing transparency and precision in targeting, leading to repeat deals and stronger buyer relationships.
Solving Publisher Pain Points: Where Programmatic Bid Enrichment Can Help
Amongst the top concerns for publishers in 2025 are contextual targeting, maximizing yield, and brand safety. Programmatic Bid Enrichment answers these concerns with its categorization capabilities.
- Contextual Targeting: As content evolves, Programmatic Bid Enrichment dynamically updates this context, so advertisers always have access to accurate, up-to-date insights for their bids.
- Maximizing Yield: Programmatic Bid Enrichment enables publishers to offer higher-quality, more targeted ad placements that attract better bids, thereby optimizing their yield and boosting overall revenue potential.
- Ads Delivering Alongside Risky Content: Programmatic Bid Enrichment strengthens brand safety by ensuring that ads are served in the right context, minimizing the risk of appearing alongside harmful or controversial content.
How It Works
Our Programmatic Bid Enrichment process analyzes the content of each page in real-time, assigns an IAB content category, and makes that insight available to all bidders. This means more targeted bids, better alignment with advertiser objectives, and stronger revenue potential.
Since this is a Prebid-enabled solution, you'll simply download the Qortex RTD module, enter your unique group ID, and start enjoying the benefits of Programmatic Bid Enrichment right away.
