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As more consumers turn to Connected TV (CTV) platforms for their entertainment, advertisers are presented with exciting new opportunities to engage audiences. Qortex is proud to announce our expansion into the CTV space, where we’re supporting publishers with innovative, non-intrusive, and non-interruptive native ad formats that enhance rather than disrupt the viewing experience.
Native Ads Designed for Today’s CTV Environment
Unlike traditional advertising models that can interrupt the flow of content, Qortex's new native ad formats blend into the viewing experience. Designed specifically for CTV environments, these ad formats provide publishers with a flexible, user-friendly solution. Not only do they avoid disrupting the viewer's experience, but they also make interactions easy and intuitive—thanks to features like QR codes.
By incorporating QR codes, we’ve enabled viewers to engage with ads effortlessly. Simply scanning the code with a smartphone lets users interact with content, explore products, or even make purchases, all without interrupting their entertainment. This innovation opens the door to interactive and shoppable ad experiences that merge the best of digital convenience with the world of CTV.
A Quote from Our CEO: Interactive and Shoppable Ads in CTV
Zack Rosenberg, Founder & CEO of Qortex, shared his excitement about this expansion:
"CTV is a space full of untapped potential for advertisers. By introducing these new native ad formats, we're giving brands the chance to create interactive and shoppable ads that not only drive engagement but also offer a direct path to purchase—all within the viewer’s preferred platform. This is an incredible opportunity to connect with audiences in meaningful ways, without disrupting their experience."
Supporting CTV Publishers Across Leading Platforms
Our commitment to innovation doesn’t stop with native ads. By partnering with industry-leading platforms like Roku, LG, Fire Stick, Samsung, and Vizio, we ensure that these ad formats are fully compatible and scalable. CTV publishers now have access to a suite of tools that enable them to monetize their content while maintaining a seamless user experience.
Whether it's a viewer exploring a new product line or shopping directly from their TV screen, Qortex's ads are built to help publishers thrive in today’s evolving digital landscape. With non-intrusive designs, easy interactions, and support for a wide range of CTV platforms, we’re paving the way for a new era of advertising that’s both engaging and effective.
The Future of CTV Advertising with Qortex
As we continue to innovate in the CTV space, our goal remains simple: to help publishers and advertisers create experiences that resonate with viewers. From interactive campaigns to native shoppable ads, Qortex is at the forefront of CTV advertising. We’re excited to help publishers and brands unlock new revenue streams while delivering a more enjoyable viewing experience for consumers.
Explore the possibilities of Qortex’s native ad formats for CTV and see how they can transform your advertising strategy today.
