What is On-Stream Advertising?
On-Stream advertising is an innovative ad format that delivers contextual ads directly within video content, ensuring an immersive experience for viewers without interrupting the video flow. These ads work as dynamic overlays or display images, positioned seamlessly within a video to communicate relevant messages when viewers are most engaged. Unlike traditional pre-roll or mid-roll ads, On-Stream ads are displayed during the video, keeping viewers attentive rather than skipping or losing interest.
The power of On-Stream ads lies in their contextual targeting. Utilizing AI-based categorization, Qortex’s On-Stream ads are served based on the specific context of the video being watched. This categorization allows advertisers to reach audiences when their content is most relevant, significantly increasing engagement and enhancing brand recall. Imagine watching a travel vlog where, as the host hikes up a mountain, a subtle yet engaging overlay appears, promoting hiking boots—right when you're likely thinking about the perfect gear. The contextual alignment maximizes the impact of the ad while keeping the user’s viewing experience seamless.
On-Stream is available across CTV, Web-video and in-game in the following formats:
Overlays
Overlays take the shape of a rectangle, similar to a horizontal display ad format, and either slide in from the side, or drop down from the top.
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Squeezebacks
Squeezebacks are available as display or native dependent on the platform being served (desktop vs. CTV).
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Flyouts
Flyouts are available with display and native on desktop and mobile.
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How Do In-Image Ads Work?
In-Image ads are equally powerful, transforming static images into engaging ad spaces. These ads function by creating an overlay on top of relevant images across the web. In-Image ads are carefully integrated with image content, ensuring that the ads feel like a natural extension of the visuals. For example, an image of a delicious meal on a food blog could feature an In-Image ad promoting cooking ingredients or related recipes. This format offers a unique way to capture viewer attention without resorting to traditional display ads, which can often be ignored or blocked.
By making static imagery interactive, In-Image ads help boost click-through rates and provide a more sophisticated ad experience. It’s a perfect way to blend advertising seamlessly into content, offering value to both viewers and advertisers.
The Power of Contextual Relevance
Both On-Stream and In-Image ads leverage contextual relevance. They ensure that advertising appears when and where it makes the most sense, providing users with value and enhancing their content experience. This form of contextual alignment increases the effectiveness of campaigns, as users are more likely to be receptive when the content resonates with their current mindset.
Explore More
Curious to see how On-Stream and In-Image ads can enhance your campaigns? Visit the Qortex Creative Gallery to view real examples and learn more about the specifications that make these formats stand out.
