Since 2020, we have been championing the transformative power of video—its unparalleled impact on consumers, its exponential growth in both time spent and content created, and the role AI would play in revolutionizing how we understand it at scale. Today, we stand at the crossroads of that vision and the future it foretold.
Our Journey
It all began with on-stream, uninterruptive in-video experiences delivered seamlessly across the web and CTV, reaching audiences at an enormous scale. Over the years, this innovation has generated over 3 billion consumer interactions and allowed us to process millions of hours of video. Along the way, we gained profound insights into the critical connection between content and consumers, all while staying committed to a privacy-centric approach.The Power of Content is undeniable and creates predictable outcomes for audiences and marketers.
What We Learned
The industry has been enamored with audience data for decades—but its accuracy and effectiveness remain questionable. What many overlooked is that content has always been the driving force. Yet, measuring its impact at scale has been the challenge.Here’s what we now know:
- Audiences gravitate to great content, and great content drives significant performance.
- Success comes from aligning marketers’ messaging with the right content.
- Our data shows that family and parenting content performs better for a protein brand, and athletic apparel excels when aligned with cooking content. Understanding what content performs best is the key.
The Future of Video Content
With 17,000 years’ worth of video content currently in existence—a number projected to skyrocket to 100,000 years by the end of 2025 thanks to AI-generated content—understanding content has become an even greater challenge. What was difficult before has become nearly impossible to navigate without advanced AI solutions. This is why Qortex’s Advanced Video Intelligence is critical to your future success. By leveraging cutting-edge AI, we’re empowering publishers, platforms, and marketers to:
- Understand the true value of video content.
- Align messaging with the most effective content.
- Drive measurable, predictable results.
It's being used for:
- Increasing the insights and signals derived from content.
- Media Quality to truly assess the value of the placement, messaging, and impact.
- Curation to define the content with the most likely outcomes.
What we know for certain is that content directly correlates to outcomes. We've seen athletic apparel brands performing 4X better against cooking than live sports, Contact Lenses see 3X the performance against reality competitions, and Protein Shakes perform better against family and parenting content. We believe this next chapter will bring unparalleled opportunities for all of us. We look forward to being your partner on this journey!
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